Think Local First Launches the 20/20/20 Challenge
20 Bucks. 20 Weeks. 20 Friends.
Published on Nov 20, 2009 – 3:14:38 PM
By: Think Local First Nevada County Foothills
Nevada City, CA, November 20, 2009 – Spending $20 a week is easy. Spending that money at locally owned, independent businesses is easy, too. For the next twenty weeks, Think Local First Nevada County Foothills is challenging everyone in our community to spend $20 a week at local businesses and to get twenty friends to join the challenge.
The challenge launched November 20th and runs for the next twenty weeks. Anyone can get on board at any time during the challenge’s run. The holidays are coming making it a great time to get started.
“Most of us spend 20 bucks a week to eat, shop, play, and just plain live. The 20/20/20 Challenge gets us to spend it mindfully and help us generate strength and durability for our community economy,” says Think Local First’s President, Ken Hale. He points out that while $20 for twenty weeks may be a mere $400 injected into the local economy, but when the twenty friends multiply that it climbs to $8000. Then those twenty multiply that by another twenty, and so on, “that’s a lot of homegrown stimulus money.”
Hale points out that: “Dollars spent stay in the region – here on Mill Street, not off to Wall Street – and recirculate over and over. This leads to increased employment and more stable jobs; greater support for local charities – little league, school groups, advocacy organizations all benefit more from locally owned businesses; and we preserve our unique, historical communities.”
Think Local First has made it easy to sign up, track the total investment, and see what folks are spending their $20 on – just visit their website, localfirstfoothills.org, and click on the links to the 20/20/20 pages. There is also a link to Think Local First Member businesses – all of them independently owned and operated, all of them great places to spend that $20.
About Think Local First: Think Local First (www.localfirstfoothills.org) seeks to create local living economies throughout Western Nevada County by ensuring that economic power resides locally, sustaining healthy community life, environmental quality, and long-term economic prosperity. Through events, marketing of local independent business, and other educational efforts, Think Local First fosters support for the business and people that make our communities special, strong, and unique.
